Major video game publisher Ubisoft has announced a new partnership with blockchain game developer Immutable to collaborate on creating web3 games.
The partnership aims to combine Ubisoft’s expertise in AAA game development with Immutable’s experience in blockchain-based gaming. Through its Strategic Innovation Lab, Ubisoft will work closely with Immutable to integrate features like digital asset ownership and decentralized systems into gameplay experiences.
- AAA gaming studio Ubisoft has partnered with blockchain game firm Immutable to collaborate on developing Web3 games.
- They will combine their expertise to integrate mainstream gaming development quality with Web3 functionality like immutable ownership of in-game assets.
- Immutable’s existing blockchain infrastructure and experience integrating decentralized aspects into games were key drivers for the partnership.
- Ubisoft aims to bring the benefits of Web3 and digital ownership to players through this collaboration.
- Immutable has successfully launched demos of games like Guild of Guardians that incorporate Web3 features.
- They also recently launched a zero-knowledge rollup gaming solution called Immutable zkEVM to enable high throughput and low cost transactions.
- Web3 games are starting to enter the mainstream space, with titles like Illuvium set to launch on Epic Games Store.
- The Ubisoft partnership marks an important milestone for mainstream adoption of Web3 gaming. It demonstrates traditional gaming studios are embracing blockchain technology.
Immutable is known for games like Guild of Guardians that demonstrate innovative uses of web3 technology. The blockchain studio has an existing infrastructure that allows game developers to build titles that run on Ethereum and leverage its security and transparency.
This collaboration represents a significant milestone for bringing web3 gaming into the mainstream. As one of the largest and most well-known video game companies, Ubisoft’s interest validates the potential of decentralized gaming.
Immutable ???? Ubisoft's Strategic Innovation Lab
Immutable, the leading web3 gaming platform, is joining forces with Ubisoft's Strategic Innovation Lab to create a new gaming experience to further unlock benefits for players through the power of web3.
This is another significant… pic.twitter.com/x3XvHwP0Zd
— Immutable (@Immutable) November 9, 2023
Nicolas Pouard, Head of Blockchain at Ubisoft, expressed excitement at the partnership, saying it will enable a focus on “the fun of the experience” while Immutable handles the blockchain components seamlessly in the background.
With the growth of play-to-earn gaming and digital ownership of in-game assets, Ubisoft is clearly making a strategic move to adapt to emerging trends in the video game industry. This partnership lays the foundation for the publisher to release uniquely interactive and blockchain-driven experiences.
While details are still scarce, gamers can expect more news to come as the two studios combine their expertise and deliver something new for web3 players. The collaboration underscores the traction and appeal that blockchain technology is gaining within the traditional gaming world.