AdSigma, a decentralized digital advertising platform, is improving the efficiency of digital display advertising by using ADSi token. This token, which will be the primary mode of payment, will be exchanged between publishers and advertisers through Ethereum blockchain. As it is based on the Ethereum’s Smart Contracts, it will guarantee secure transactions based on the parameters set by the users on the platform itself. All transactions on AdSigma will be transparent and secure and there will be no one entity who will have control over the platform. This decentralized system will prevent the manipulation of any data. Nobody can give preferences or privilege to one advertiser or publisher over another as the network will be verified and maintained by each user. Henceforth, you will be assured the following in this blockchain powered platform, without any condition: trust, transparency, decentralized system, and security.
Please Note: This is a Press Release
In the light of bringing about transparency in the digital advertising platform, AdSigma has come up with AdSigma Token (ADSi), a utility token that can be used by advertisers and publishers in their platform to buy and sell digital ads with ZERO fee. This way publishers can monetize upon their app or websites. The AdSigma Token is implemented as an ERC20-compatible token over the public Ethereum Blockchain.
The aim is to create a community where advertisers and publishers can work as a network in the interest of the larger profit for the digital advertising space, with security and flexibility. Our mission is to bring about transparency within the digital advertising platform so that both publishers and advertisers can profit from it. The scope and growth for both advertiser and publishers are immense if we plan to address the significant problems in the market currently.
Each ADSi token will represent the ability to purchase digital display ads. You can use the ADSi platform for the following:
- Buying and selling digital display ads.
- Paying fees to Ethereum.
- Paying fees to platform operators (Relayers).
- Paying for future services and functions produced by AdSigma.
Here are the key solutions that AdSigma will provide to the present digital market structure:
- Hefty Commission charged by Ad Networks: At AdSigma, an ethereum based platform will be built in which the need of ad networks will be eliminated, and advertisers and publishers can directly communicate with each other. All payment will be done in token named ADSi. Relaying fees will be discovered automatically by the market forces and publisher will get to keep higher margins on the fee charged to the advertiser.
- Lack of direct communication between advertisers and publishers: On the platform, the publishers will have the freedom of choosing their own pricing policy and shall not be restricted/interfered by any middleman. Also, the advertisers would be able to negotiate on prices and terms of service, the onus of which will lie on them alone.
- No Flexibility in Payment: The advertisers shall be themselves benefited with a lower fee as the publishers get to keep higher margins. AdSigma will be issuing tokens named ADSi. All the token-holders will be part of the AdSigma community and shall be able to experience their superior quality of service.
About The Team
The team in AdSigma comes from diverse fields such as Digital Marketing, Software Development, Blockchain/Cryptography and have achieved competitive positions in their respective fields. The aim is to develop an innovative marketing strategy which will enable the users on the platform to increase the ROI on the digital spend. If you wish to reach out to the right audience through a verified and transparent platform, join the AdSigma community. Please visit: https://adsigma.io/
Suumit Shah
Project Development, Operations, Co-founder
Suumit is the Founder and Head of three successful technology companies within web design and digital marketing industries. Suumit’s most recent venture, Grappr, is an Android app platform with a network of more than 1.2M users in less than an year. Suumit specializes in building tech products from ground up and constantly working on a solutions that will make digital marketing better and simpler for all.
Kapil Bhosale
Blockchain & Cloud Engineering, Co-founder
Kapil has years of software development experience. We worked mostly on Web app developments with Ruby on Rails. Along with that, he worked in areas of Image processing, distributed and parallel computing. Kapil previously handled few big development projects for the companies like Fab.com and TIBCO and he worked as technical consultant for a couple of big tech startups.
Akshay Mohite
Blockchain & Web Development, Co-founder
Akshay is a Rails Enthusiast, developing some awesome Web and Mobile based products. He previously worked with companies like Big Binary, Fab.com and Hem.com as a full stack developer. He has a good understanding of Front-end Technologies and frameworks like JavaScript, jQuery, Angular. His last project, hyperlocal advertisement platform for the aggregators and shop owners was big hit.
Ravi Tamada
Android Developer & Big Data Engineering, Co-founder
Ravi is a lead developer with a meritorious experience spanning across Mobile/Web Development, SEO Services, Digital Transformation, Social Media Marketing,Cloud computing services. Authored and actively run one of the top Android development blogs across the globe named: “Androidhive” with a monthly viewer base of 2M+. He also won Gold & Silver awards for Google Glass innovation.
- Pre-Sale Date: 5th April, 2018 at 10:00 UTC
- Crowd-Sale Date: 20th April, 2018 10:00 UTC
