As competition in the cryptocurrency space continues to grow, more blockchain and Web3 projects are turning to specialist PR agencies to get their announcements in front of the right audiences. Kooc Media, a crypto PR agency founded in 2017, has positioned itself as a direct solution for projects that need guaranteed media placements without the delays and unpredictability of traditional PR.
The agency operates differently from most PR firms. Rather than relying solely on pitching third-party journalists, Kooc Media owns and runs its own portfolio of established news publications, giving clients immediate access to real editorial placements on sites with built-up traffic and domain authority.
“Crypto doesn’t wait for anyone,” said Michelle De Gouveia, spokesperson for Kooc Media. “If you’ve just closed a funding round or you’re about to list a token, you need that press coverage live now, not in two weeks after a journalist decides whether they’re interested.”
A PR Model Designed Around Crypto’s Pace
Traditional PR works on a pitch-and-hope basis. An agency writes a press release, sends it to a list of reporters, and waits to see who picks it up. For industries that move on slower timescales, this can work fine. For crypto, where a token can launch, spike and settle within a matter of days, it creates a problem.
Kooc Media was built to remove that bottleneck. The agency owns and operates several well-known online publications including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. Clients can view the full list of brands on the agency’s sites page.
Because these are in-house publications, there is no pitch process and no editorial gatekeeping to navigate. When a client books a PR package, their article gets published. It’s a straightforward transaction with a clear outcome, which is exactly what most crypto teams are looking for.
Same-Day Publishing Across Multiple Sites
Speed is one of the main reasons crypto projects choose Kooc Media over other PR options. The agency offers same-day distribution, meaning a press release submitted in the morning can be live on multiple websites by the afternoon.
This matters for time-sensitive announcements like exchange listings, mainnet launches, strategic partnerships and presale openings. In each of these cases, the window for maximum impact is short. Having coverage appear within hours rather than days can make a meaningful difference to how much attention an announcement receives.
Beyond its own network, Kooc Media also distributes press releases through a wide partner network of finance, technology and crypto news sites. Clients who select higher-tier packages can also access major newswire distribution, with placements appearing on outlets including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-connected feeds.
Who Works With Kooc Media
The agency’s client base spans the full range of the crypto industry. This includes new token projects preparing for their first public launch, established blockchain companies announcing product updates, DeFi protocols seeking broader recognition, NFT and gaming platforms building mainstream awareness, and Web3 infrastructure companies raising venture capital.
Kooc Media also serves fintech companies that operate at the crossover between traditional finance and blockchain. As institutional interest in digital assets has increased, press coverage that reaches both crypto-native audiences and mainstream financial readers has become more valuable than ever.
“There’s a big difference between being covered on a crypto blog and being covered on a financial news network,” said De Gouveia. “Both have their place, but when a project shows up on both, it sends a much stronger signal to investors and partners.”
Crypto-specific PR packages and pricing are available at kooc.co.uk/crypto-pr/.
Full-Service PR Without the Overhead
Many crypto startups operate with small teams. They may have strong developers and a clear product vision but no dedicated marketing or communications staff. Hiring a full-time PR manager or building a media outreach strategy from scratch isn’t realistic when a project is focused on shipping code and hitting launch deadlines.
Kooc Media addresses this by offering managed PR creation. The agency’s in-house editorial team writes the press release, handles the formatting, and takes care of publishing and distribution. The client provides the key details about their announcement, and Kooc Media handles the rest.
This means a project with no existing press presence can go from zero coverage to being featured across multiple high-authority publications in a single day. There are no long onboarding processes, no retainer agreements and no minimum commitment periods.
Transparent Reporting and Verifiable Results
Every Kooc Media PR campaign comes with full reporting. After distribution is complete, clients receive a list of live URLs showing exactly where their press release has been published. Each link is clickable and verifiable, so there is no ambiguity about what was delivered.
The agency also provides information on the domain authority of each publication where the article appears. This is particularly relevant for projects that care about SEO, since backlinks from high-authority news websites contribute directly to higher search engine rankings.
For crypto projects, this dual benefit of credibility and search visibility makes PR a practical investment rather than just a branding exercise. A single well-distributed press release can improve a project’s Google rankings while also giving them something concrete to share with potential investors and community members.
Why Crypto PR Has Become Standard Practice
The days when a crypto project could gain traction purely through Discord communities and Twitter threads are fading. As the industry has matured, so have the expectations of investors, users and regulators. Press coverage on recognised publications now functions as a basic credibility signal that most serious projects are expected to have.
At the same time, the sheer number of projects launching every month means that standing out requires more than a good whitepaper. Visibility matters, and earned or placed media coverage remains one of the most effective ways to achieve it.
Kooc Media’s combination of owned media, partner distribution and newswire access gives crypto projects a clear path to that visibility without the guesswork that comes with traditional agency models.
iGaming and Gambling PR
In addition to its crypto and fintech services, Kooc Media runs dedicated PR packages for the iGaming industry, including online casinos, sportsbooks and gambling technology providers. Details on these services are available at kooc.co.uk/gambling-pr/.
About Kooc Media
Kooc Media is a specialist PR distribution agency covering the crypto, fintech, technology and iGaming sectors. The agency operates its own network of news publications and distributes through a broad partner network, offering guaranteed placements with same-day turnaround. Since 2017, the company has provided press coverage for hundreds of projects across the blockchain and financial technology space.
Kooc Media’s Crypto PR packages are available now through the company’s website at https://kooc.co.uk.
Disclaimer: This is a Press Release provided by a third party who is responsible for the content. Please conduct your own research before taking any action based on the content.
