Key Highlights
- eBay eliminating approximately 800 positions, accounting for 6% of total staff
- Workforce reduction affects multiple departments as part of strategic realignment
- Company finalizing $1.2 billion purchase of Depop fashion app from Etsy
- Fourth quarter revenue jumped 15% to reach $2.97 billion, surpassing forecasts
- First quarter revenue outlook set between $3 billion and $3.05 billion
eBay revealed on Thursday plans to eliminate roughly 800 positions from its workforce, which currently stands at approximately 12,300 employees globally.
The online marketplace characterized the workforce reduction as part of an extensive initiative to “reinvest across the business” and better synchronize operations with its strategic direction.
The company has not provided specific dates for when the layoffs will occur, nor has it disclosed whether any restructuring expenses will be recorded.
Affected positions span various departments throughout the organization, with selections determined by operational model requirements, redundancy elimination, and strategic alignment considerations.
According to the company’s latest SEC documentation, close to 60% of eBay’s total workforce operates within the United States.
This workforce announcement follows closely on the heels of eBay‘s agreement to purchase Depop — the pre-owned fashion marketplace currently owned by Etsy — in a transaction valued at roughly $1.2 billion in cash.
CEO Jamie Iannone emphasized that acquiring Depop will strengthen eBay’s position in fashion, which represents one of the platform’s most rapidly expanding segments. Depop’s user demographic skews young, with approximately 90% under age 34.
Quarterly Financial Results
The e-commerce platform disclosed fourth quarter revenue reaching $2.97 billion, representing a 15% increase compared to the previous year and exceeding Wall Street projections.
Gross merchandise volume climbed 10% to total $21.2 billion. Transaction volume in priority categories — encompassing collectibles, automotive parts, and refurbished merchandise — expanded by over 16% year-over-year.
Adjusted per-share earnings reached $1.41, surpassing analyst consensus of $1.35. However, net profit declined to $528 million from $679 million during the comparable quarter last year.
Artificial Intelligence Initiatives and Market Competition
Alongside cost reduction efforts, eBay continues expanding its artificial intelligence capabilities. The platform has implemented AI-powered tools for internal operations and customer-facing features, including a collaboration with OpenAI on an agentic browsing solution.
This represents another chapter in eBay’s ongoing workforce adjustments. The company has systematically reduced headcount over recent years while attempting to maintain competitiveness against major players like Amazon and Walmart, as well as emerging competitors such as TikTok Shop, Temu, and Shein.
Additionally this week, eBay finalized a settlement agreement with a Massachusetts couple who experienced stalking and harassment from former company employees upset about their e-commerce blog coverage. Settlement terms remain confidential.
Looking ahead to Q1 2026, eBay projects adjusted per-share earnings between $1.53 and $1.59 on revenue ranging from $3 billion to $3.05 billion. Wall Street analysts had anticipated $1.57 per share on $2.99 billion in revenue.
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