Building Intuitive Marketplaces on Social Media: Fanfare

In the past decade, the boom of social media and e-Commerce industries has impacted purchasing decisions and marketing tactics of society. While users adapted well to both platforms that provide convenience at their fingertips, in recent times, a new amalgamated platform known as Social eCommerce is rising on people’s radars for its unprecedented features.

Please Note: This is a Press Release

Despite the power that social media and e-Commerce has demonstrated over the years – helping people network and enabling instantaneous shopping experiences, there has been a limit to which these platforms could expand beyond their primary functions. While possessing platform spaces to reach out to millions globally, brands lacked the relatable quality to form an emotional connection with their consumers. The gap to be filled in the market was to present platform that could integrate the functionalities of social media and e-Commerce, and have relatable figures that represented to brand that could connect with consumers. This combination would elevate the usability of e-Commerce and interactive aspect of social media. And that is how the formation of FANFARE came into play!

What is FANFARE?

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FANFARE is the world’s first Blockchain-powered Social eCommerce platform driven by ERC20 tokens. Our closed-loop ecosystem offers both brands and consumer influencers a common platform to engage with each other directly, and more transparently. FANFARE pioneers the reduction of barriers between brands and consumers, significantly shortening the path of purchase for customers. The main intention was to give full reins to consumers promoting products & brands they genuinely believed in, in hopes that these consumer-created videos could aid users to make informed purchase decisions.

How does it operate?

FANFARE is a community of users, consumer influencers and brands that stay connected through consumer-generated videos that can be converted into shoppable videos. By staying active on the platform through watching and commenting on videos, users can earn FAN tokens that can be redeemed for gifts on the FANFARE e-Store. Consumer influencers can also submit their videos for ongoing campaigns, and stand a chance to win sponsored products or coins. They are also fairly rewarded with FAN Tokens when a brand chooses to verify their videos – this builds up the trusting relationship shared between brands and consumers.

Brands can create channels

For brands, FANFARE offers them tools to convert consumer-generated videos into shoppable videos, such as adding a ‘BUY’ Button directly next to the selected video. These videos would be nicely curated for users’ viewing pleasure on their brand-verified channel. Consumer-generated videos present a potential point-of-sale for brands, where users may be spurred to buy products, seeing positive feedback from fellow consumers. It opens up a new purchasing channel that drives more revenue. With FANFARE’s one-of-a-kind Video Verification feature, brands can automatically aggregate the videos that they are tagged in.

It’s made even easier for consumers, who need not browse multiple non-trusted websites to make an informed purchase decision. Brand-verified channels give consumers an opportunity to hear reviews from trusted sources, which are fellow consumers themselves. With its reward mechanism in place for consumers, they can take advantage of this win-win situation – earning rewards for watching videos and being more informed of desired products. FANFARE’s operation is made simple yet effective in incentivising both consumer influencer and brands.

Time-saver platform for sales

A consumer-focused, intuitive marketplace saves consumers the time taken to search online for the most genuine reviews. As FANFARE is a social community driven by users, we aim to be a time-saving platform where consumers can make videos, watch reviews, and purchase products all from this ‘one-stop shop’. This convenience would optimize our consumers’ shopping experience to make the best possible informed purchases.

Videos can be linked externally

Brands can choose to link these Shoppable videos to their online store, or any other major e-Commerce marketplace that sells the brands’ products. This method helps brands and consumer influencers to receive exposure from multiple marketing channels and websites – driving sales from all the sides and earning millions media impressions.

Final thoughts

Intuitive marketplaces on social media can potentially grow in relevancy, as long as it prioritizes the needs of all parties involved. With FANFARE’s emphasis on all-encompassing model for the community to grow together, the fair involvement of both sides in brand promotion and transparency of their business policies, FANFARE gathered much interest from customers and investors alike, to contribute to FANFARE’s growth.

What are your thoughts on it?

The project will conduct its tokensale in October 2018, with a presale scheduled in August.

To find out what more you can do with Fanfare, visit https://Fanfare.global/

To take part in the upcoming token sale, visit https://tokensale.Fanfare.global/

Fanfare Twitter: https://twitter.com/Fanfare_Global

Fanfare Telegram: https://t.me/FanfareICO