Greenlane Bets $110M on Berachain, Launches Public BERA Crypto Treasury

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Greenlane raises $110M PIPE to acquire BERA, creating the first public Berachain treasury.
Polychain Capital leads the funding round with Blockchain.com, Kraken, and dao5 participation.
BERA will serve as Greenlane’s primary reserve asset for digital treasury operations.
Ben Isenberg named CIO for BeraStrategy; Bruce Linton and Billy Levy join board leadership.

Greenlane Holdings is taking a major step into the crypto market with a $110 million private placement aimed at Berachain. The Nasdaq-listed company plans to use the funding to acquire BERA tokens and establish a dedicated crypto treasury.

Investors behind the transaction include Polychain Capital and other well-known crypto names. Greenlane intends to make BERA its primary treasury reserve while continuing its existing business operations. The transaction is expected to close on October 23, 2025, according to company announcements.

Greenlane’s Berachain Treasury Strategy

The treasury plan, called BeraStrategy, is designed to integrate Berachain tokens into Greenlane’s balance sheet.

Incoming Chief Investment Officer Ben Isenberg will oversee the strategy. Bruce Linton will serve as chairman, and Billy Levy will join as a director. The management additions bring years of experience from capital markets and technology businesses.

Greenlane aims to acquire BERA through both open market purchases and over-the-counter transactions. The plan includes approximately $50 million in cash and $60 million in BERA tokens. Jonathan Ip, General Counsel at the Berachain Foundation, highlighted that BeraStrategy reflects a broader push for institutional engagement with the blockchain.

The company also plans to regularly update investors on treasury holdings and governance measures.

Berachain and Institutional Interest

BERA is the native token of Berachain, a Layer 1 blockchain powered by Proof of Liquidity. The network focuses on accelerating on-chain business growth while providing yield from block rewards.

Ben Isenberg described BERA’s yield model as a key differentiator from historic Proof-of-Stake chains. Institutional growth potential and strong brand recognition among crypto natives make it an attractive treasury asset.

Greenlane’s stock continues to trade on Nasdaq under the GNLN ticker. The company emphasizes transparency, verification of holdings, and active engagement with the Berachain community. Investors are watching as Greenlane works to build one of the largest publicly traded positions in BERA tokens.

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