TLDR:
- KuCoin named golf champion Adam Scott as its first global brand ambassador, entering sports marketing for the first time.
- The exchange said the move shows its focus on trust, integrity, and global audience expansion.
- Scott said he believes crypto will shape the future of finance and wants to help KuCoin reach more users worldwide.
- CEO BC Wong said Scott’s consistency and reputation align with KuCoin’s mission to build user trust.
KuCoin just stepped into the sports arena. The crypto exchange signed golf legend Adam Scott as its first global brand ambassador. The deal signals a shift as KuCoin looks beyond trading and deeper into culture.
Crypto has already moved into music and fashion, and now KuCoin is pushing into sports. The partnership aims to build trust with a new audience while staying focused on its core exchange business.
KuCoin Expands Reach Through Crypto and Sports
The announcement came through KuCoin’s official blog on September 10. The company called the move its first step into professional sports. Wu Blockchain shared the update on X, describing the deal as a major milestone for the exchange.
The exchainge said Scott was chosen because of his reputation for precision and consistency. The company tied these qualities to what it sees as the foundation of crypto adoption: trust. KuCoin wants users to see the exchange as a reliable place to trade and store assets.
KuCoin has announced a partnership with golf icon Adam Scott, appointing him as its first global brand ambassador. Scott is the only Australian player to have won the "Green Jacket." This collaboration marks KuCoin's inaugural entry into the professional sports arena, emphasizing…
— Wu Blockchain (@WuBlockchain) September 11, 2025
Adam Scott remains the only Australian golfer to win the Masters Tournament and wear the Green Jacket. The partnership gives KuCoin a chance to connect with fans beyond crypto. Sports fans are known for loyalty, which the exchange may see as a way to grow its base.
Adam Scott Calls Crypto the Future of Finance
Scott said he believes cryptocurrency will play a major role in finance over the next decade. He said joining KuCoin lets him explore that future while encouraging more people to understand digital assets. He also said he looks forward to working closely with the exchange.
The exchange’s CEO BC Wong said the company wanted a partner who represents integrity and reliability. He said Scott’s career shows those values. Wong called the deal a natural match as KuCoin grows its international presence.
The company also framed the partnership as a way to inspire trust among traders. By connecting with a respected athlete, KuCoin hopes to position itself as an exchange users can rely on long-term.
