TLDR
- Metaplanet purchased 581 BTC for $61 million at an average price of $118,519 per coin
- The company aims to reach 30,000 BTC on its balance sheet by end of 2025
- Total holdings now at 18,113 BTC, valued at approximately $1.83 billion
- Metaplanet stock has fallen 37% over the past month amid market cooldown
- The Tokyo-based firm ranks as the world’s sixth-largest corporate Bitcoin holder
Metaplanet, often called Japan’s “MicroStrategy,” has continued its aggressive Bitcoin acquisition strategy with another major purchase. The Tokyo-based Bitcoin treasury firm announced on August 12 that it bought an additional 581 BTC worth approximately $61 million at an average price of $118,519 per coin.
This latest acquisition brings the company’s total Bitcoin holdings to 18,113 BTC. At current prices, this crypto treasury is valued at about $1.83 billion.
The purchase follows several other recent acquisitions, including 463 BTC just last week. These moves align with Metaplanet’s stated goal of holding 30,000 BTC by the end of 2025.
*Metaplanet Acquires Additional 518 $BTC, Total Holdings Reach 18,113 BTC* pic.twitter.com/rKT2l2oTRj
— Metaplanet Inc. (@Metaplanet_JP) August 12, 2025
Metaplanet has undergone a complete transformation over the past year. The company pivoted from its original hospitality business model to become a publicly traded Bitcoin treasury firm.
This strategic shift has elevated Metaplanet to become the world’s sixth-largest corporate Bitcoin holder. CEO Simon Gerovich has positioned this pivot as a hedge against Japanese yen weakness and sovereign debt risks.
Two-Phase Bitcoin Strategy
Metaplanet’s approach to Bitcoin involves two distinct phases. The first focuses on aggressive Bitcoin accumulation through equity issuance and debt financing.
“We need to accumulate as much bitcoin as we can to get to a point where we’ve reached escape velocity and it just makes it very difficult for others to catch up,” explained Gerovich. The company has a long-term vision of eventually controlling 1% of Bitcoin’s total supply.
The second phase will leverage these Bitcoin reserves to secure financing. The company plans to use these funds to acquire profitable, cash-flowing businesses that align with its strategy, potentially in digital banking and financial services.
Market Performance Challenges
Despite its ambitious Bitcoin strategy, Metaplanet’s stock has faced recent pressure. Shares have dropped approximately 37% over the last month and now trade 55% below this year’s peak.
This decline has reduced the company’s market capitalization by 44%, from ¥1.14 trillion to about ¥638 billion. The selloff likely stems from profit-taking among investors, particularly after the stock’s impressive performance earlier this year.
At its June high, Metaplanet’s stock had risen more than 15,000% from its 2024 lows. This made it one of the best-performing equities globally.
The company’s recent struggles reflect a broader cooldown in Bitcoin treasury stocks. MicroStrategy, the original Bitcoin corporate treasury, is down 30% from its high.
Other similar companies like MARA Holdings and Trump Media have also posted double-digit losses. However, despite the current drawdown, Metaplanet remains up 175% year-to-date.
The pullback in valuation hasn’t appeared to shake Metaplanet’s long-term commitment. The company recently announced plans to raise another $3.7 billion to purchase more Bitcoin.
Bitcoin itself has been trading higher over the past week, up roughly 3.8%. The cryptocurrency briefly climbed above $122,000 before settling around $118,706.
Metaplanet uses specific metrics to evaluate its Bitcoin acquisition strategy. The company reported varying BTC Yield figures over recent periods, including 468.1% year-to-date for 2025.
These metrics help assess how effectively the Bitcoin acquisition strategy is enhancing shareholder value. The latest purchase was made at an average price of 17,540,861 yen per Bitcoin, totaling approximately 9.086 billion yen.
