Entrepreneur and MyPillow founder Mike Lindell is expanding his business footprint with the launch of MyPillow ($PILLOW), a digital currency designed to support the growing ecosystem of MyPillow, LindellTV, and the Lindell Recovery Network. The new cryptocurrency aims to provide loyal customers and supporters with an alternative means of engaging with Lindell’s businesses and media platforms.
“This is about building an economy that works for the people who believe in faith, family, and freedom,” said Lindell. “With MyPillow ($PILLOW), we’re creating a system that rewards consumers and helps fund the platforms that matter.”
A New Way to Engage with Lindell’s Brands
MyPillow ($PILLOW) is envisioned as a multi-purpose digital token that can be used across Lindell’s businesses. Customers will be able to purchase MyPillow products at a discount using the coin, access exclusive content on LindellTV, and even support addiction recovery initiatives through the Lindell Recovery Network. The coin will also offer holders special rewards and promotions within the ecosystem.
According to Lindell, the move into cryptocurrency is a response to increasing financial censorship and the need for parallel economies. “We’ve seen how banks and payment processors have tried to shut down businesses and individuals who don’t conform to their politics. MyPillow ($PILLOW) gives people a new way to engage without relying on the financial gatekeepers,” he added.
Backed by Real Utility
Unlike many speculative cryptocurrencies, MyPillow ($PILLOW) is structured around real-world applications. It will function as a payment token, enabling seamless transactions across Lindell’s platforms. The token is hosted on Solana, which was chosen for its high-speed and low-cost transactions that support scalable payment solutions. The initial rollout will include integrations with MyPillow’s e-commerce platform, with plans for expanded functionality in 2024.
Lindell has partnered with blockchain developers to ensure security and usability. While details of the blockchain network supporting MyPillow ($PILLOW) are still forthcoming, the team behind it has assured that the currency will be both easy to use and resistant to external financial pressures.
Initial Availability and Future Plans
MyPillow ($PILLOW) will be launched through Pump.fun in mid-March, with full integration into MyPillow’s website and ecosystem from day one. Early adopters will receive bonuses and discounts, and Lindell hinted at additional features down the road, including peer-to-peer transactions, fundraising for political and social causes, and potential acceptance at other like-minded businesses.
“This is the next step in fighting for freedom,” Lindell said. “We’re not just selling pillows. We’re building a movement. And now, that movement has its own currency.”For more information, visit MyPillow.com or tune in to LindellTV for exclusive updates.
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