SharpLink Expands Executive Team to Drive Ethereum Treasury Strategy

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SharpLink hires Matthew Sheffield as CIO to lead ETH capital markets and strategic investments.
Mandy Campbell joins as CMO to oversee global marketing for institutional and retail crypto audiences.
Michael Camarda appointed CDO to drive corporate development and tokenization initiatives at SharpLink.
SharpLink aims to optimize ETH treasury returns using staking, DeFi, and institutional strategies.

SharpLink Gaming is reshaping its leadership team to strengthen its position in the Ethereum ecosystem. The Nasdaq-listed firm added three senior executives with backgrounds in crypto and institutional finance.

The hires signal the company’s focus on growing its ETH holdings and expanding institutional engagement. Each new leader brings experience from major firms like Bain Capital, FalconX, Consensys, and Bridgewater Associates.

SharpLink said the appointments aim to support its treasury management and strategic growth initiatives.

The new executives will report directly to co-CEO Joseph Chalom, who described the additions as key to building a trusted institutional team in digital asset treasury management.

According to SharpLink’s announcement, the expansion supports the company’s strategy of acquiring Ether and actively managing its treasury to enhance returns. The appointments were shared on social media, including a detailed tweet by SharpLink Gaming (@SharpLinkGaming).

SharpLink’s Capital Strategy and Investment Leadership

Matthew Sheffield joins as Chief Investment Officer after leading U.S. Spot Trading at FalconX. He managed one of the largest OTC desks and contributed to deploying FalconX into digital asset treasury investments.

Previously, Sheffield worked at Bridgewater Associates on systematic trading strategies across global rates and credit markets. At SharpLink, he will oversee capital allocation, yield optimization, and strategic investments to boost ETH concentration and performance.

Sheffield’s role is central to SharpLink’s plan to outperform passive ETH exposure. His experience in both institutional markets and crypto trading positions him to guide the company’s capital markets strategy.

The firm highlighted that Sheffield will help design strategies to maximize treasury efficiency and returns. His appointment aligns with SharpLink’s goal to combine institutional expertise with blockchain innovation.

NEW: SharpLink Appoints New Senior Executives to Its Management Team

🧵 SharpLink has added 3 industry veterans to its senior executive team:

– Mandy Campbell (@mandyzcamp) as Chief Marketing Officer
– Matthew Sheffield (@sheffieldreport) as Chief Investment Officer
– Michael… pic.twitter.com/aTM2dSShJu

— SharpLink (SBET) (@SharpLinkGaming) October 20, 2025

Marketing and Corporate Development Moves

Mandy Campbell becomes Chief Marketing Officer, moving from Bain Capital Crypto, where she led marketing for digital asset and early-stage venture funds. She also held leadership roles at OKX, GitHub, Lyft, and Facebook.

At SharpLink, Campbell will manage global brand strategy, communications, and outreach across retail, institutional, and crypto-native audiences.

Michael Camarda joins as Chief Development Officer from Consensys, SharpLink’s Ethereum partner. His experience spans corporate development, M&A, venture investments, and institutional finance from J.P. Morgan.

Camarda is tasked with designing innovative financing structures, tokenization initiatives, and institutional partnerships. The appointments strengthen SharpLink’s ability to integrate decentralized finance strategies with traditional capital markets.

SharpLink aims to expand its Ethereum treasury platform and deliver superior ETH-denominated returns. By combining deep crypto knowledge with institutional experience, the company seeks to enhance capital efficiency and investor transparency.

These hires reinforce SharpLink’s commitment to building a robust, globally recognized digital asset management platform.

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