TLDR:
- Verb Technology raised $558M to launch the first public Toncoin treasury strategy.
- 110+ institutional and crypto-native investors participated in the private placement.
- Telegram’s Toncoin integration drives Verb’s timing for its major treasury shift.
- 77% of funds will be held in liquid reserves, equaling 5% of TON’s market value.
Verb Technology is making a $558 million move into crypto. The company plans to turn its balance sheet into a Toncoin reserve. It will also rebrand as TON Strategy Co.
This deal attracted over 110 institutional and crypto-native investors. Trading is set to continue under its Nasdaq ticker while the new strategy rolls out.
Verb Technology $558M Private Placement Sets the Stage
The company announced an upsized private placement priced at $9.51 per share.
The transaction is expected to close around August 7. According to the company, most of the proceeds will go toward buying Toncoin. This move positions it among the largest Toncoin holders worldwide. Verb says it plans to generate staking rewards and grow its exposure to Toncoin.
Wu Blockchain shared that Kingsway Capital led the deal, with support from Vy Capital, Blockchain.com, and Ribbit Capital. Over 110 investors joined in, including Animoca, Pantera, and Kraken.
The transaction locks up 36% of share capital for up to 12 months, giving it a structure similar to long-term treasury vehicles.
Verb’s timing aligns with Telegram’s deeper integration with Toncoin. Earlier this year, Telegram made TON the only blockchain for its platform. Users can pay for ads, withdraw rewards, and trade tokenized assets inside the app. TON Wallet also launched for 87 million U.S. users.
Verb Technology (Nasdaq: VERB) announced a $558M private placement to launch the first publicly listed Toncoin (TON) treasury strategy company, rebranding as TON Strategy Co. (TSC). Led by Kingsway Capital, the deal attracted 110+ institutional and crypto-native investors.…
— Wu Blockchain (@WuBlockchain) August 4, 2025
Manuel Stotz, founder of Kingsway Capital, is set to become executive chairman. He said permanent capital structures fit Toncoin because they allow exposure while benefiting from staking rewards. Telegram’s one billion global users create a built-in network for TON adoption.
Leadership and Next Steps
The incoming leadership team includes Veronika Kapustina as CEO and Sarah Olsen as CFO. Blockchain.com’s Peter Smith will act as a special advisor. The company confirmed it will prioritize transparency and compliance once the TON treasury is live.
After the transaction closes, Verb expects 77% of its raised cash to sit in liquid reserves. This equals roughly 5% of Toncoin’s circulating market value. Trading on Nasdaq will continue under “VERB,” while updates on treasury growth will follow in the coming weeks.
Verb Technology’s $558 million Toncoin strategy is not just a name change. It’s a bet on Telegram’s growing role in crypto and a push to build one of the largest TON treasuries in the market.
