Kooc Media, a specialist PR distribution agency headquartered in the United Kingdom, has opened its doors to the iGaming industry with a dedicated press release service for online casinos, sportsbooks, betting platforms and gambling affiliates. The service delivers confirmed article placements on the agency’s own news websites, expert content creation by an in-house editorial team, and optional newswire distribution that can place gambling brand announcements on some of the biggest media platforms in the world.
Online gambling has quietly become one of the most profitable digital industries on the planet. Millions of players across dozens of regulated markets spend billions each year on sports betting, online slots, live dealer games, poker and other casino products. The industry employs tens of thousands of people and attracts serious investment from both private equity and public markets.
Despite all of this, the iGaming sector remains badly underserved when it comes to professional public relations. Most gambling companies that have tried to secure press coverage through conventional PR agencies have come away disappointed. The standard experience involves paying a retainer, waiting weeks for outreach results and ending up with little or nothing to show for it. Journalists at mainstream outlets frequently ignore pitches from betting and casino brands, and many generalist PR firms lack the knowledge to craft effective messaging for the gambling audience.
Kooc Media spotted this problem years ago while working with clients in similarly challenging industries. The agency was founded in 2017 and built its reputation providing PR services for crypto projects, fintech startups and technology companies — sectors that face comparable media resistance. The decision to formally extend its services to iGaming was driven by increasing demand from gambling brands looking for a PR partner that could actually deliver measurable results.
“We kept hearing from iGaming companies who had been let down by other agencies,” said Michelle De Gouveia, spokesperson for Kooc Media. “They had spent money on PR and received nothing in return. Our model is the opposite of that. We guarantee placements, we publish fast, and we prove everything with live links. That is what the gambling industry has been waiting for.”
How the Service Works in Practice
The process Kooc Media has developed for its iGaming PR clients is deliberately straightforward. A gambling brand comes to the agency with an announcement — it could be a new casino launch, a sportsbook entering a regulated market, a software integration, a licensing achievement, a rebrand, a partnership deal or any other piece of genuine business news.
From there, Kooc Media’s editorial team takes over. They write a professional press release based on the client’s brief, handling the structure, messaging and tone. The client reviews the draft and requests any changes. Once approved, the article goes live.
Publication happens across the agency’s owned network of news sites, which includes titles such as Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These are established publications covering finance, technology, business and digital trends. All of them are indexed by Google News, which gives every published article the chance to appear in Google News feeds and rank in organic search results.
Most articles are live within 24 hours of client approval. For brands working to tight deadlines around product launches, sporting events or regulatory milestones, this speed is a major advantage.
Clients who want their announcement to reach a wider audience can choose packages that include distribution through partner newswire networks. At the highest tier, this can result in placements appearing on outlets such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and feeds linked to Dow Jones. For an online casino or sportsbook, landing coverage on platforms of that calibre creates instant credibility.
After every campaign, clients receive a full report containing live links to each published article. There is no ambiguity about what was delivered.
The Strategic Case for iGaming PR
Gambling companies invest heavily in marketing. Paid search, affiliate partnerships, social media campaigns, sponsorship deals and television advertising have all been core channels for the industry. But each of these channels is becoming more difficult or more expensive to use effectively.
Google restricts gambling advertising in many markets. Social media platforms continue to tighten their rules around betting content. Television advertising bans for gambling are being implemented or expanded across parts of Europe. Even sports sponsorship, once the go-to branding tool for sportsbooks, is under increasing regulatory pressure in several countries.
Public relations cuts through many of these restrictions. A press release published on a respected news website reaches audiences through organic search and news aggregation rather than through paid advertising channels. It is not subject to the same platform restrictions that limit other forms of gambling marketing. And it carries inherent credibility because the content appears on a third-party publication rather than on the brand’s own website or social media accounts.
The search engine benefits are equally important. Every article placed on a high-authority, Google News indexed website creates a backlink that strengthens the client’s domain authority. Over time, this improves rankings for high-value search terms like “new online casino,” “best sportsbook,” “sports betting platform” and dozens of other phrases that drive player acquisition. For iGaming brands competing in organic search, regular press coverage is not just a branding exercise — it is a core part of the SEO strategy.
Player trust is another factor that makes PR particularly valuable for gambling companies. Online gambling requires customers to hand over personal and financial information to a platform they may have never used before. Players naturally look for signals that a brand is legitimate and trustworthy. Seeing a casino or sportsbook mentioned on a well-known news site provides exactly that kind of reassurance.
Packages Designed Around iGaming Needs
Kooc Media has built its iGaming packages to be flexible enough to serve the full range of businesses operating in the online gambling space. Small operators and startups can access entry-level packages that provide publication across a selection of the agency’s owned websites. These packages are affordable enough for companies working with limited marketing budgets but still deliver real, verifiable media coverage.
Mid-tier options add broader distribution through partner networks and additional placements, suitable for growing brands that want more visibility without committing to a large-scale campaign. Premium packages provide the full newswire experience with distribution across major financial and business media, ideal for established operators making significant announcements.
Custom campaigns are available for companies with specific needs. Whether a client wants to target particular geographic markets, focus on certain types of publications, or run a sustained monthly PR programme, Kooc Media can build a campaign to match.
All packages include managed content creation. Clients never need to provide a finished press release or hire external writers. The agency handles everything internally, keeping the process simple and fast.
An Agency Built for Industries That Move Fast
Speed, reliability and transparency sit at the centre of everything Kooc Media does. The agency was built to serve industries where timing matters, where results need to be tangible and where traditional PR methods consistently fall short.
“iGaming is a perfect fit for our model,” said De Gouveia. “These are fast-moving companies that need coverage today, not in three weeks. They need to know exactly what they are getting before they spend a penny. And they need an agency that understands their industry well enough to get the messaging right first time. That is what we deliver.”
About Kooc Media
Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company owns and operates multiple news websites and provides guaranteed media placements, professional press release writing, newswire distribution and managed PR campaigns for clients across the crypto, fintech, technology and iGaming industries.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
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