As interest in crypto grows, and platform participation rises in-kind, AAX is adding a new fiat-to-crypto onramp to help entice more customers in one of its fastest-growing geographical regions.
Inclusion Of Popular Fiat Gateway Expected To Attract New Users
As the battle for new users heats up across the cryptocurrency universe amid accelerating adoption and rising token valuations, one digital financial service platform aims to appeal to former Soviet states by incorporating ADVCash’s payment gateway into its services.
To cater to the growing population of crypto users from the Commonwealth Of Independent States (CIS), AAX’s exchange service is partnering with ADV to support deposits in fiat currencies, including the Russian Ruble (RUB), Ukrainian Hryvnia (UAH), and Kazakhstani Tenge (KZT).
AAX, which first launched its platform in 2019, now offers multiple cryptocurrency services to users. These include the ability to buy and sell tokens quickly, avail savings accounts that feature high yields with no lockup, and trade spot cryptos and futures in an institutional-grade exchange environment.
The exchange, which now counts on over 1,000,000 users, attempts to level the playing field for all crypto market participants by delivering enterprise-grade security, transparency, and technology for all manner of traders. This is accomplished through the exchange’s embrace of top-tier technology, including the London Stock Exchange’s Millenium order matching engine. Of its users, 15% currently come from the CIS region, highlighting the underlying importance of appealing to these geographies.
According to AAX’s CIS Country Manager Anton Gulin, “We are working hard to prove our devotion to great services for our customers. The CIS market is one of the most finesse when it comes to FinTech and we do everything to support our users and make their experience with AAX and crypto as decent as possible.”
As part of AAX’s new initiative with ADVCash, the payment gateway will be providing a promotional period to broaden the platform’s appeal. Users who add funds are entitled to receive a 1% cashback incentive in Tether (USDT) during the one-month campaign.