TheAlly is a potent web3 content distribution network that has already helped thousands of creative professionals distribute their video content securely and profitably in web3.
Underpinned by a total intellectual property rights management platform, Rightsfually, TheAlly lets filmmakers, scriptwriters and other content professionals mint, store, and distribute their content through the decentralised web, with rights embedded at source through metadata NFTs with trackable revenue metrics, micro-distribution potential, and resale opportunities.
TheAlly Network is Growing
TheAlly already hosts content from Film Festivals, education companies, Youtubers, influencers, film libraries and distributors, as well as a huge number of creative professionals and indie filmmakers. TheAlly was originally envisioned as the ultimate indie filmmakers portal to web3, with the team having deep roots in the industry, yet the technology they’ve built can serve any content creator, particularly those focused on video.
Through TheAlly, filmmakers can host their content and data on decentralised, distributed storage, and publish that content on a peer-to-peer streaming network that’s secure, fast, and protected. They can mint and sell access NFTs to watch their content, as well as minting NFTs that serve as copyright protection for the asset.
How Rights Marketplaces Work On-Chain
Both sets of rights can be easily sold on the integrated marketplace hosted on Rightsfually. This organic, instantly secure, and seamless marketplace for rights not only helps protect their interests, but creates a more thriving secondary economy for their purchase and resale – helping boost creator revenue while also promoting wider access to the content in the first place. A win win.
With rights NFTs, content creators can easily track the lifecycle of their content, can protect that content from theft, get access to real-time reports, royalties, and updates about revenues, and enact a policy of pristine rights management alongside frictionless distribution through TheAlly network. They can better manage access to their content, as well as give other users better access to it.
Examples of Why Powerful IP Rights Management Benefits Everyone
Say a filmmaker loves a moment in another indie filmmaker’s film, and wants to directly lift a section for his own creative piece. Rather than go through an awkward off-chain meeting with expensive middlemen and excessive legal headache, that filmmaker can simply purchase the rights directly on the marketplace and go ahead and use the content in his own work.
This is crucial, because previously, it’s not that the transaction for the rights would have been more expensive, more time-consuming, and more difficult to execute, it’s that the transaction would never have taken place at all. That filmmaker would have just simply moved on and not bothered, or would have stolen it.
Both are to no one’s benefit, and in both cases economic activity is worsened. By having an open, thriving, community rights marketplace, creatives can find themselves quite happy to auction off usage rights to all their content and nominal fee, letting other filmmakers go wild with their content. Another win-win.
Of course, some filmmakers might value their rights more highly, and may set higher prices or not sell them at all – or only to very specific individuals. This granular access to rights management is not something indie filmmakers and Youtubers traditionally have access to, but with the TheAlly, that’s exactly what they’re getting. To everyone’s benefit.
Giving Creators Total Control of content
Having their IP Rights completely in place, at the level and volume they want, creators can then distribute their content through TheAlly Network. The multi-channel network uses IPFS storage solutions and a complete suite of web3 APIS, and comes with community engagement platforms so that creators can directly connect to and reward their audience.
On TheAlly, anyone can share, stream, set up private viewings, host digital gatherings, deliver presentations, and much more besides. Access to content can be tightly controlled (if a creator desires) specifying, for example, a user to connect their wallet which contains one of the creator’s NFTs.
As IP Rights are trackable, creators can use their community for micro-distribution, letting them on-sell the content and earn a portion of the revenue and help gain exposure and traction for the latest new indie film. This in turn lets those audiences profit from their genuine engagement with exciting new content and become part of indie filmmakers’ journey. Depending on the types of NFTs a creator gives away, they may end up owning the IP Rights to their entire work, and thus communities can share in the prosperity.
Giving Filmmakers Professional Distribution at a Fraction of the Cost
There is a new content economy emerging and, with the right allies, filmmakers and other creatives can take control of it. TheAlly and its IP rights management platform Rightsfually are the perfect team to help that new creator economy grow the way it should.
By having a single connection point to the entire film industry on-chain, anyone and everyone can have a professional video distribution platform over which they have total control and complete legal protection at a fraction of the cost of the same set of services through traditional means.
That is the promise of web3, that is the promise of TheAlly. By building the tools they can help bridge the new creator economy directly into web3 and help them take advantage of everything the blockchain can provide. If you’re a filmmaker, content creator, or you just fancy something good to watch – check out TheAlly.xyz and see what’s on today.
