Gustav Gerig, a Swiss food manufacturing company that has been in operation since 1923, has partnered with Pacifial c.v to make its canned Rose tuna—the MSC-certified “Raimond Freres” brand, traceable and identifiable leveraging the Ethereum blockchain, per its press release. The logo of Pacifial will distinguish the products on their can lids.
Blockchain for Manufacturing
By venturing into the world of blockchain technology, Gustav Gerig becomes the latest in a long list of companies to adopt the increasingly ubiquitous technology in their manufacturing processes. The company is also making history as the first food importer in Europe to ensure its range of fish products are completely traceable from the initial fishing process till its processed in cans, through the blockchain. This way, customers are well informed ascertain the origin of the company’s tuna range with the Ethereum blockchain.
The company believes that by providing a completely optimal level of transparency in their operations, they will give their customers the ability to access valuable data regarding how the Pacifial MSC tuna moves through the supply chain. Information to be made available to customers will include the captain of the ship or vessel, the timing of a particular catch, the catching technique, the area where the catch was made, as well as the location and timing of processing.
With the integration of the blockchain technology into its production process, Gustav Gerig is hoping to bolster its position as a leader in innovation among food manufacturers in Switzerland. However, most importantly, the focus is to be able to provide customers with more sustainable goods which they can trust and rely on.
The technology is being provided by Atato, a Thailand-based provider of blockchain-related, services that help to develop decentralized applications for businesses and enterprise customers. Ever since it was founded last year in Bangkok, Atato, in partnership with ConsenSys, has been leading various innovations using the blockchain technology, across a wide range of applications.
Quality control giant JMB International Thailand, with extensive years of experience in the tuna industry, will be handling the final product and packaging of the “Raimond Freres” brand for this project. JMB International is based in Thailand, and the company has been operating for over 30 years in the tuna industry, ensuring the creation of quality products, from the manufacturing to the delivery stage.
What it Entails
Every MSC tuna product that is covered under this partnership will be identifiable through the Pacifial logo on the can lids. Customers who will like to access specific data about the tuna will have to scan the QR code on the can’s label, and they will be given access to the details on the blockchain.
Once on the website, the customer will need to enter the unique Pacifial tracking code that came with the can. This code is unique to every can, and it can be found on the lid as well, close to the Pacifial logo in question. The use of blockchain technology for tracing agricultural products is one of its most widely adopted applications for the nascent technology.
Earlier this week, the government of South Korea announced that it plans to make use of the blockchain to trace beef and provide customers with reliable information concerning the food supply chain. The initiative will be launched by the Ministry of Agriculture, Food and Rural Affairs, in conjunction with the Ministry of Science and ICT, and both ministries have set December for the testing phase. The system is set to be officially launched in January 2019. According to a report by Yohnap News Agency, distributed ledger technology will be used to track the supply chain of beef so customers have the relevant information about the food they consume.