Ubisoft, the video game company has selected the 12 blockchain startups that will comprise the 6th season of its Entrepreneurs Lab program, which will follow the “blockchain and positive entertainment products and services” theme.
The Entrepreneur Lab program aims to cooperate with startups working on developing the entertainment and technology of the future based on a common theme chosen by Ubisoft for each of its seasons.
The 12 blockchain startups selected for this iteration will receive support from Ubisoft experts on topics of common interest for the participants in the form of online means despite the program being anchored to Ubisoft’s incubator in Paris.
Virginie Haas, Chief Studios Operating Officer, referred to the new season of the program by stating:
“The Entrepreneurs Lab is a great program for innovative startups to collaborate closely with Ubisoft and for us to mutually benefit from each other’s expertise and ideas. In addition to our continued focus on Blockchain, this season’s track on creating positive impacts through entertainment is perfectly aligned with Ubisoft’s mission to enrich players’ lives through original and memorable game experiences. We are excited to welcome these startups to the program and start shaping the future of entertainment together.”
The 12 companies selected for the latest iteration of the program are located all around the world, with only one of them having participated in a previous season.
The companies that will be partaking in this season are Aleph (France), Anybrain (Portugal), Atlantide (France), BrainLeap (United States), Crucible (United Kingdom), Game Academy (United Kingdom), Guild of Guardians (Australia), Horizon (Canada), Lexiko (France), NonFungible (Canada), and Virtuleap (Portugal).
While all of the companies have a connection to blockchain technology, their backgrounds differ as some of them offer cloud infrastructure, security/anti-fraud solutions, SDK, WEB3, and NFT solutions, while others focus on the development of games for different platforms
Ubisoft is Not New to Blockchain
The game publisher and developer has been involved with the blockchain industry in the past, having established partnerships with platforms such as Enjin, as well as becoming one of the most important members of the Blockchain Game Alliance.
As the owner of some of the most famous game franchises of all time, including Assasin’s Creed, Just Dance, Tom Clancy’s, Far Cry, and Watch Dogs, Ubisoft represents a major driver of blockchain technology adoption in the gaming industry.
With the launch of Ubisoft’s Entrepreneurs Lab program, the gaming giant doubled down on its commitment to exploring and boosting the blockchain and crypto industries by facilitating the work of blockchain startups looking to disrupt the gaming industry.
Derek Lau, Game Lead for Guild of Guardians, referred to his company’s participation in the latest season of the accelerator program by stating:
“We share many values with Ubisoft around the power of positive entertainment, and the potential of open world economies. Blockchain and NFTs in gaming is an area that every top gaming studio in the world is currently looking at. We’re excited to share our learnings with Ubisoft and to get their unique perspective on how we can grow Guild of Guardians into a title with significant mainstream success.”
Gaming: The Gate to Mass Adoption
The gaming industry has quickly become the most important nice of the entertainment industry, surpassing both the Movies and Music industry combined as new generations become participants in the gaming community and nascent subcategories such as Esports.
Due to the potential that Non-Fungible tokens represent for the gaming industry, in addition to other benefits offered by blockchain, game developers have grown increasingly interested in exploring their applications on their current models.
Gaming has been considered by many experts as the perfect opportunity for crypto and blockchain to gain mass adoption, as it would provide gamers with the full benefits of the technology in a seamless manner.
Ubisoft is not the only company actively working on promoting blockchain within the game industry, with other companies like Atari, Matic, AMD, Tezos, Animoca Brands, and Algorand, becoming a part of the Blockchain Game Alliance, an organization dedicated to boosting blockchain adoption.