Crypto.com, one of the biggest crypto platforms in the world, has launched its own NFT marketplace which will feature exclusive content from personalities like Snoop Dogg, Axel Mansoor, Lionel Richie, and many more.
The announcement came at a time when NFTs have made it to mainstream media as multiple personalities and tech giants mint and auction their own NFTs, ranging from unique art pieces to famous tweets.
Crypto.com Enters the NFT Space
The platform was launched on March 26th and will focus on offering users a go-to place to purchase unique content from personalities from the music, art, and sports industries, resulting from the partnerships Crypto.com has committed to developing as the medium continues to grow.
BossLogic, a famous graphic designer known by millions of netizens, referred to the launch of the platform and his partnership with Crypto.com by stating:
“I’m grateful to have the opportunity to collaborate with Crypto.com. Having been an avid user of their platform it’s kind of surreal I got to be part of their next step into the new era of art and NFT’s. Stay tuned for my exclusive drop and some major collaborations.”
The designer will be launching a new collection exclusive to the crypto.com marketplace titled “Higher Ground”, just like Aston Martin Cognizant Formula One, Axel Mansoor (the King Of The Clubhouse), Bag Raiders, Boy George, Jonathan Monaghan with Nathan Evans (of #1 single Sea Shanty ‘Wellerman’ fame), KCamp, Klarens Malluta with Lionel Richie, KLOUD, Mr. Brainwash, OPUS, and Snoop Dogg.
The announcement stated that other major personalities would be partnering with Crypto.com to offer their NFTs in the new marketplace, and the list is expecting to keep expanding as the platform continues to grow.
Crypto.com is Committed to the NFT Space
One of the strongest signals of Crypto.com’s commitment to make the marketplace a major competitor in the growing NFT space is the appointment of Joe Conyers III as EVP and Global Head of NFTs, a new department that will be in charge of all NFT-related matters.
Conyers was listed as a Digital Power Player by Billboard Magazine four years in a row as he has been a major influencer in the music industry with over a decade of experience, co-founding and directing some of the biggest companies in the industry.
The new appointee referred to his appointment by sharing his excitement about the possibility of shaping the future of the NFT industry and shared his commitment to looking for creators and curators to help push its boundaries.
The new NFT marketplace will be focused on being the most user-friendly platform in the space, according to crypto.com, allowing users to buy with 1 simple click and interact with their digital assets seamlessly and instantly.
The NFT Market Continues to Soar
NFTs have been growing in popularity over the past months as interest in digital collectibles continues to grow ever since the booming of platforms like Rarible and Open Sea back in 2020.
According to NonFungible.com data, the NFT market has seen a total volume of over $216k during the last month, which accounts for almost 40% of the total volume of $539k since June of 2017 when the site started gathering information.
In recent days Time Magazine jumped on the NFT bandwagon by launching an exclusive “Is Fiat Dead” NFT cover that sold for $130k, with other 3 NFT covers that added to about $500k.
American digital artist Beeple also made the news recently by selling NFT art for almost $55 million, causing controversy after immediately cashing out his crypto for fiat currency, especially as artists like Chris Torres (Creator and seller of a Nyan Cat NFT) decided to hold their newly gained cryptocurrency.
While the NFT space is still young and highly volatile due to how innovative is, it is expected for it to continue growing in the near future as digital natives have shown an increasing interest in digital collectibles instead of other forms of art due to the benefits they provide in terms of sharing, “storage”, and translatability.