Beginner’s Guide to ICONOMI

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ICONOMI is a fintech start-up company based in Slovenia, which is currently developing a blockchain-based digital asset management and investment platform. Founded by CEO Tim M. Zagar and CTO Jani Valjavec in 2016, their goal is to make it easy for anyone to create and manage groups of digital tokens and cryptocurrency assets, and allow anyone else to invest in them. Think of Iconomi as similar to an index fund of different cryptocurrencies – instead of picking each currency to invest in yourself, you invest in Iconomi and let them do the picks for you.

Using a decentralized management platform, ICONOMI will allow funds of tokens to be managed for digital assets. The managers of the funds will be paid fees through the platform in exchange for creating and managing the funds, which gives people a connection to the distributed economy online.

In describing themselves and their aim, ICONOMI say “we have been building a different kind of company that connects people around the world through the latest disruptive ideas and provides them with a unique set of tools to take an active part in the distributed economy. ICONOMI’s mission is to give everyone the chance to enter the world of digital assets and make the new economy more open and connected.”

Making it easy to invest in digital assets

There isn’t yet any other company which has created a platform to allow people to invest in and manage digital assets, making ICONOMI a unique technical service. They claim that it will be incredibly easy to use, so that anyone from beginners to blockchain experts are able to invest in and manage assets in this way.

They promise to be more than just a marketplace for digital assets, and will provide the best experience and the simplest method for all users to enter the growing distributed economy using online cryptocurrency.

The tools ICONOMI will offer to their users are to be intuitive tools which make the marketplace accessible for people of any skill level, making it simple for you to invest in Digital Asset Arrays.

What are Digital Asset Arrays?

The foundation of ICONOMI is built on Digital Asset Arrays (DAAs), which include various combinations of digital assets. It is the first platform which has been created where four generations of digital assets are available.

The four generations of digital assets are:

  • First generation – Bitcoin
  • Second generation – alt-coins
  • Third generation – application tokens
  • Fourth generation – DAAs

DAAs combine several different digital assets, such as Bitcoin, Ether, Digital Cash, Qtum, Waves, and much more, and each fund manager can create their own combination using the different cryptocurrencies and can offer them to the community of supporters for them to potentially invest in.

ICONOMI call this an innovative and exciting development in digital asset investment because “The digital assets are the foundation of the new economy. They represent stakes in services like prediction markets, micro-payments, smart contracts, remittance, games, distributed computing and others. The digital assets with the largest market capitalization include Bitcoin, Ethereum, Monero, Dash, MaidSafeCoin, and of course ICONOMI.”

With the mention of profit at the heart of their investment technology, the company suggests that no matter how you combine your digital assets, a gain is more than achievable. They say that “DAA can be either diversified to maximize value stability, or fine-tuned to aggressively pursue maximum gains”, which makes the platform a very appealing possibility to those thinking of investing.

How does ICONOMI work?

ICONOMI have designed a platform for DAA managers and investors to connect and work together on digital assets.

The platform gives DAA managers the opportunity to test and improve their winning digital asset management strategies and share their ideas with the community for feedback and investment. Investors are able to search through the various different DAAs on offer, and invest their digital assets into those they find the most promising.

If a DAA fund manager has a good performance on the platform, it boosts their reputation to make them more visible to new investors so they can attract them. In return for exposure to high reputation DAA managers, the investors gain access to proven expertise and guaranteed results.

ICONOMI makes it easy to purchase a variety of different assets within seconds. As the first platform using four generations of digital assets, it offers people something which doesn’t yet exist and is otherwise quite difficult to do.

Why use ICONOMI for digital asset investments?

ICONOMI promise ultimate security for their users, as they understand that digital assets require extra levels of security rather than merely one. Most digital assets which go through the platform will be permanently stored in multi-sig protected cold wallets, which gives its users peace of mind for the protection of their digital assets.

The three biggest reasons for why you should use ICONOMI for digital asset investment, according to them, are:

  • Lower the risk of depreciation: The new economy moves at lightning speed, so the value of digital assets can fluctuate rapidly. Making a DAA of several digital assets can lower the risk of depreciation.
  • Maintain an optimal digital asset mix: Easy array adjustments enable constant reaction to the markets for optimal growth.
  • Attract supporters and split the profits: Invite others to support your assets DAA and share proceeds.


As ICONOMI currently stands, it is only in beta mode so there is very little information on how well the digital assets management platform works for its users. It certainly sounds like an interesting project, and it will be exciting to see what functionality and features they introduce.

However, one piece of feedback from other users online is that the entire ICONOMI platform is closed source, and with no reasonable explanation on their website. There have also been claims that it doesn’t look like an entirely like a decentralized system, which is the opposite to what the company promises. This could also mean that the platform is completely run off-chain.

It could be the case that ICONOMI are in the process of changing these potential flaws while they are in testing, and we hope that to be true as they are the first company of their kind offering this service which is a huge development for the digital assets economy.

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Editor-in-Chief of Blockonomi and founder of Kooc Media, A UK-Based Online Media Company. Believer in Open-Source Software, Blockchain Technology & a Free and Fair Internet for all. His writing has been quoted by Nasdaq, Dow Jones, Investopedia, The New Yorker, Forbes, Techcrunch & More. Contact

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