The entertainment industry is often conceived as the perfect world synonymous with flawlessness in every sense of the word. On the outside, it’s all glitterati and happy faces, but this image is far from the truth.
As astonishing as it may seem, the financial crash of 2008 left a widening gap in the career progressions of the entertainment industry. Earlier the only basis of project creation was its ability to impact our society and humanity, but then things came crashing down. Captivating the attention of backers has become harder unless your project has a ‘mainstream’ appeal to it. Today, projects get made on the basis of content creators’ connections, insider knowledge, wealth, and not at all by their talent or the quality of content.
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Such stereotyped approach has sadly led to a considerable shortage of creative diversity and also a lack of users’ choice. To make matters worse, viewers have no say at all in the type of content they want to access, content gatekeepers make sure that whatever content makes it on their platform is proven to earn them the highest of profits.
With the future of content creators, distributors, and everyone else associated with the entertainment industry at stake here, LiveTree ADEPT is our answer to the commercialized creative sector. This platform ensures that all creators and commercial backers work in synergy so as to create, produce, market, and distribute TV shows or films that deserve to be appreciated.
The most common monetization models used by entertainment giants are either Subscription-based video on demand (SVOD), Transactional-based video-on-demand (TVOD) or Advertising-based video-on-demand (AVOD). Netflix, Amazon are the perfect examples of SVOD, TVOD while YouTube is the most prominent player in TVOD. These gatekeepers have left little or no space for not so well-connected content creators.
Until now!
We believe that it takes a great team to make an exceptional piece of work and everyone in the group deserves to have full knowledge of the dynamics involved. With this thought in mind, we introduce PPVOD- Pre-pay-per-view.
PPVOD is a first-of-its-kind content viewing model, and it enables users to pre-pay for whatever content they would like to see the daylight. In simple words, you can choose to pay for an idea close to heart and witness the whole process of creation, distribution as well as marketing. This allows users to play an active part in the content-creation process instead of consuming content thrown at them by industry’s gatekeepers . This “reward-based crowdfunding” model helps in funding and realizing various projects while building a genuine loyalty amongst consumers.
If you have felt the way we think and wanted to change things for good, you can start out by investing in Livetree ADEPT (Advanced Decentralized Entertainment Platform for Transparent distribution). The sole ambition of ADEPT is to reimagine the entertainment industry’s old value chain: the process of content creation, funding, and distribution. It provides an open opportunity for users to impact the film industry directly.
LiveTree ADEPT is a momentous step towards changing the structure of $500 billion industry which is in dire need of a change. Our digital token LiveTree Seed is up for sale now, providing everyone with an opportunity to be a part of the future of entertainment and revolutionize the way we reach out or watch content.
Let’s come together and become a part of the next generation of entertainment disruption!
To learn more or to buy SEED, please visit our website secure.livetree.com or Email: team@livetree.com