Madonna officially introduced the NFT collection on Monday after a year of work in collaboration with Beeple, or Mike Winkelmann, a remarkable figure in the NFT sector.
The three special single-edition drops, entitled “Mother of Creation,” feature natural life, aesthetic nudity, and technological creatures, all of which are designated NSFW.
The collection consists of three videos with a similar theme placed in distinct settings: Mother of Nature, Mother of Evolution, and Mother of Technology.
Madonna Hits the NFT Market
Due to provocative visuals of a naked woman giving birth to mechanical flora and fauna in three separate settings: city collapse, hospital, and nature, the digital videos have aroused controversy.
The collection honors the role of motherhood and conveys a message of hope and innovative breakthroughs.
Speaking on the result of a yearlong partnership with Madonna, Beeple commented,
“This is such an absolute, insane honor…I don’t do many collaborations. This is probably the only one I will do for a very long time.”
After the drop, the team expects to launch the NFT auction later this week, starting on Wednesday, May 11. The event is set to open on the SuperRare NFT marketplace from Wednesday to Friday.
Eroticism in art is a divisive topic. When this concept is applied to digital art or NFTs, it becomes much more controversial.
Whether or not the artists and creators strive to deliver thoughtful messages for a good cause, there is always a tiny line between virtual and vice.
Madonna, on the other hand, made it plain that the provocative aspect of the NFT collection is applied with multi-layered subtlety.
“I never want to be provocative just for the sake of provocation. They stand for hope. They stand for technology.”
According to the team, proceeds of the auction will be contributed to three non-profits including the Voices of Children Foundation, the City of Joy Foundation, and Black Mama’s Bail Out.
These organizations are devoted to providing support and improving the lives of those affected by the Ukraine war, violence victims, and incarcerated caregivers, respectively.
Will The Move Revive The Market?
Madonna first announced her involvement in the NFT and Metaverse in March when she purchased NFT number #4988 from the Bored Ape Yacht Club (BAYC). In an Instagram post, the pop queen expressed her excitement at the news.
The transaction was done through a representative, MoonPay, a firm that pays for high-value NFTs on behalf of celebrities.
Moonpay purchased NFT Bored Ape #4988 for 180 ETH, or about $554,000, according to transaction data on the NFT OpeanSea market. Moonpay then sent the NFT to a wallet address believed to have belonged to Madonna.
BAYC NFTs captured great achievements at the end of 2021, outperforming CryptoPunks to become the most expensive NFT collector on the market.
The collection has quickly drawn the attention and participation of many celebrities and artists.
The series of successes has continued when Yuga Labs, the developers behind BAYC NFTs, just broke the sale record with the release of Otherdeeds – virtual land plots in its forthcoming virtual world “Otherside” by the end of April 2022.
The latest move came at a time of market uncertainty, both NFT and cryptocurrency. This week started with red sweeping the entire crypto market, and NFT collections were severely impacted.
SuperRare’s founder and CEO, John Crain, stated that his company sales reached $10 million in April, a significant decrease from a high of $35 million in October.
“It’s been a frothy year, but marketplaces are inherently volatile,” the CEO noted, “There are fluctuations, but I wouldn’t call it a bear market.”
However, from his perspective, the disparity is evidence of the NFT market’s development rather than its extinction.