Marketing to cryptocurrency enthusiasts is significantly different than marketing to any other tech-savvy group.
The main difference lies in the main challenge that crypto marketers have to face: reaching their audience.
Pay-Per-Click ads have always been a straightforward way to cut through the noise, create a target audience, and get your message across to the relevant crowd. But if you try running PPC ads for crypto, you’d encounter many regulations that’ll make your life very difficult.
SEO and content marketing are surefire ways to bring the right audience to your site, but both these strategies take a lot of time and resources that many crypto brands simply don’t have due to stiff competition.
What about PR? The good old-fashioned way of landing brand awareness, enhancing your digital footprint, and keeping your audience up to date with your company news.
Well, getting PR in crypto is doable of course. But once again, this marketing effort does not come without a challenge.
The crypto PR problem
The Web3 industry has a lot of news. New products, features, token exchange listings, partnerships, mergers, management updates, and the list goes on.
And who wouldn’t like to get a full feature article on CoinDesk that tells the world about your amazing latest token launch?
The problem is, if we’re brutally honest, most journalists simply don’t care about most of these announcements.
In many of these cases, a crypto PR agency can come across as most useful and help you find the right angle that will fit into notable crypto news outlets.
However, many of these announcements will never pique the interest of crypto journalists, no matter how hard you try. And that’s a shame, because some of these announcements will actually intrigue tons of crypto enthusiasts.
So what do most crypto companies do to fix this gap? They turn to traditional newswire services, where you can submit a press release to the platform, and get it published on countless news outlets.
But when crypto brands use a traditional newswire service like PRWeb or BusinessWire, their messaging is going to land on irrelevant news channels.
Why? Because traditional newswire services are ineffective in publishing news on crypto news outlets, though that’s where crypto enthusiasts get their news from.
Since there aren’t many companies out there that can afford to waste valuable time, money, and resources marketing to disinterested audiences, a new solution was needed to help crypto businesses reach their target consumers in the crypto space:
A cryptocurrency-specific press release distribution service.
This is where Chainwire comes in.
Meet Chainwire: A crypto PR newswire service
Chainwire is a crypto-focused newswire service that is quickly becoming the go-to solution for cryptocurrency projects looking to get their message out.
Unlike traditional newswires, Chainwire is designed specifically for blockchain and cryptocurrency platforms, offering a bespoke service to companies that have a clearly defined audience.
With a nuanced understanding of how the crypto world operates, Chainwire is better equipped to get your message in front of the right people, at the right time.
The result is a more efficient use of your marketing budget and a higher ROI on your marketing campaigns. With this in mind, let’s take a look at some of the ways in which Chainwire is changing the crypto news cycle.
Front page exposure across top crypto publications
Working with some of the biggest publications in the crypto space (more than 80), such as Cointelegraph, CryptoBriefing, and TheDailyCoin, Chainwire can ensure that your press release is given the widest and most relevant exposure possible.
Since Chainwire is fully integrated with all these crypto news sites, it can help you get your news published on these sites quickly and easily.
Furthermore, rather than just have your story published on some back-end page on the website, Chainwire guarantees that it will be featured on the homepage, increasing the visibility of your brand.
Chainwire has a global reach, with the ability to translate your press release and deliver it to industry-leading news outlets in countries that have high crypto adoption rates, such as:
- The Netherlands
- And more
This is hugely important for companies that are looking to tap into new markets and expand their reach. With Chainwire, you can localize your message and ensure that it resonates with people in these key markets.
Editorial service from crypto PR experts
Most newswire services offer editorial and proofreading services, yet none of them are specialized in the crypto space. This means that there is a risk that your message could be lost or misconstrued, or that vital details could be missed.
With Chainwire, you can rest assured that your press release will be edited and proofread by crypto PR experts who understand the intricacies of the cryptocurrency world and the audience that your message is intended for.
In conclusion: Is a crypto PR newswire worth a chance?
With an unrivalled ability to reach key international markets and guarantee front-page exposure on top crypto news publications, Chainwire is changing the crypto news cycle, one press release at a time.
If you’re having a hard time getting your message across to a relevant audience, give this marketing strategy a try.