TLDR:
- Earn Alliance launched Magic Muffins, a multi-character combat game on Telegram
- Players can create and customize a team of 5 muffin characters
- The soft launch attracted over 5,200 players with 10-minute average sessions
- 1.3 million in-game gold and 45,000 ALLY tokens were spent by players
- Earn Alliance’s ALLY token is set to launch on October 10, 2024
Earn Alliance, a prominent web3 game aggregator and discovery platform, has entered the competitive world of Telegram gaming with the launch of Magic Muffins.
This new tap-based combat game aims to provide players with a unique multi-character experience, setting itself apart from other popular Telegram games like Hamster Kombat.
Magic Muffins allows players to assemble and customize a team of five muffin characters, each with its own abilities and attributes.
This feature distinguishes it from many other Telegram games that typically limit players to a single character. The game’s mechanics involve tapping to battle and defeat various enemies while earning upgrades and rewards.
The game’s soft launch has shown promising results, attracting over 5,200 players without any formal marketing efforts.
These early adopters engaged deeply with the game, boasting an impressive average session time of 10 minutes.
Players have already spent 1.3 million gold, Earn Alliance’s in-game currency, demonstrating significant interest in the game’s economy.
In addition to the in-game currency, Magic Muffins is closely tied to Earn Alliance’s upcoming ALLY token launch, scheduled for October 10, 2024.
During the soft launch period, players spent 45,000 ALLY tokens on in-game chests, indicating a strong belief in the game’s potential value within the Earn Alliance ecosystem.
Joseph “Coop” Cooper, CEO of Earn Alliance, drew parallels between the current Telegram gaming trend and the “golden era of Facebook games,” highlighting the potential for viral growth and network effects.
Cooper emphasized the strategic advantage of launching games on Telegram, a platform favored by many crypto enthusiasts and developers, noting the powerful crossover potential within the blockchain community.
While Magic Muffins is positioning itself as a competitor to the hugely popular Hamster Kombat, it faces a significant challenge. Hamster Kombat has reportedly amassed around 300 million players and is preparing for its own token launch (HMSTR) on September 26, 2024.
The Hamster Kombat team recently announced plans to distribute billions of tokens to Binance customers through a Launchpool rewards campaign, with a total token supply of 100 billion HMSTR.
Earn Alliance is confident in Magic Muffins’ ability to stand out in the crowded Telegram gaming space. The game’s multi-character approach and connection to the broader Earn Alliance platform could provide unique value propositions for players.