ZoomInfo (GTM) Stock: AI Platform Drives 600% Gain in Qualified Deals

TLDR

Table of Contents

AK Operations reports a 600% increase in qualified deals using ZoomInfo data
ZoomInfo data helps AK Operations deliver 300% more booked meetings for clients
Client results show 150% growth in closed deals after six months with ZoomInfo
Better contact data helps improve sales targeting and qualified deal generation
Website signals and verified contacts strengthen demand generation for clients

ZoomInfo (GTM) shares traded at $3.855, up 2.53% at 9:45:52 a.m. EDT. The company reported results from AK Operations, a St. Louis sales firm. According to AK Operations, clients recorded a 600% increase in qualified deals within six months.

ZoomInfo Technologies Inc., GTM

The firm uses ZoomInfo data to improve customer targeting and organize sales activity. It also connects marketing campaigns with CRM systems to support demand generation. AK Operations links inbound engagement with outbound sales efforts.

AK Operations Builds Sales Programs Around Data

AK Operations found that many client databases contained outdated contacts and incomplete records. The firm began testing data quality before launching broader sales campaigns. This process helps identify weaknesses that can reduce campaign performance.

The firm compares email campaigns using existing CRM lists and ZoomInfo contact lists. It then measures conversion rates across both groups before building larger prospect databases. Afterward, AK Operations develops a master list covering each client’s target market.

These databases can contain hundreds of thousands or millions of contacts. The firm then sets sales strategies and revenue targets before campaign execution begins. This approach gives sales teams clearer priorities and more relevant prospects.

ZoomInfo Data Drives Higher Sales Activity

AK Operations uses verified emails to improve campaign delivery and reduce failed outreach. It also applies company and job-title filters to identify relevant business contacts. Website visitor identification helps sales teams connect anonymous traffic with potential accounts.

Within six months, the firm reported a 300% increase in booked meetings. It also reported a 600% increase in qualified deals across an average client relationship. AK Operations recorded 150% growth in closed deals during the same period.

Initial testing showed roughly 1% daily engagement from ZoomInfo contacts during month one. Engagement increased to 2% to 3% daily by month three, according to the firm. Sender scores also remained above 90% during the testing period.

ZoomInfo Expands Its Revenue Technology Platform

One client generated $1.4 million in proposals during the first 60 days. That client later closed more than $3 million sourced from ZoomInfo before renewal. AK Operations attributed the results to stronger targeting and more relevant sales opportunities.

The firm also reported better sales representative retention after improving prospecting processes. Stronger data can help sales teams reduce wasted outreach and focus on suitable prospects. As a result, representatives can spend more time on opportunities with stronger relevance.

ZoomInfo provides data, automation, integrations, and business signals for revenue teams. The company says its platform covers more than 100 million companies and 500 million contacts. Its technology supports sales, marketing, and customer success operations.

AK Operations provides a practical example of how businesses can use that data. The reported results connect better targeting with higher meetings, qualified deals, and closed sales. The case highlights data quality as a key part of structured demand generation.

✨ Limited Time Offer